Solutions > Core Expertise > Annual Fund and Online Giving
Annual Fund and Online Giving
How can we expand our overall donor base and build pathways to leadership giving?
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Growing your annual fund requires strategic cross-channel marketing and coordinated operational systems. New donors can come from all directions: social media shares, online news stories, search, peer referrals, appeals, events, crowdfunding, and more. Organizations must be prepared to ask and receive in many ways.
Each nonprofit has a variety of campaigns and supporting procedures. We take a fresh look at all of it – database, segments, schedule, messaging, channels, design, reporting, receipting, thank-you protocols. We then bring strategies to build your base, raise gift size and frequency, and expand leadership giving.