Solutions > Core Expertise > Annual Fund and Online Giving
Annual Fund and Online Giving
How can we expand our overall donor base and build pathways to leadership giving?
Growing your annual fund requires strategic cross-channel marketing and coordinated operational systems. New donors can come from all directions: social media shares, online news stories, search, peer referrals, appeals, events, crowdfunding, and more. Organizations must be prepared to ask and receive in many ways.
Each nonprofit has a variety of campaigns and supporting procedures. We take a fresh look at all of it – database, segments, schedule, messaging, channels, design, reporting, receipting, thank-you protocols. We then bring strategies to build your base, raise gift size and frequency, and expand leadership giving.