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Solutions  >  Core Expertise  >  Annual Fund and Online Giving

Annual Fund and Online Giving

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How can we expand our overall donor base and build pathways to leadership giving?

Growing your annual fund requires strategic cross-channel marketing and coordinated operational systems. New donors can come from all directions: social media shares, online news stories, search, peer referrals, appeals, events, crowdfunding, and more. Organizations must be prepared to ask and receive in many ways.

Each nonprofit has a variety of campaigns and supporting procedures. We take a fresh look at all of it – database, segments, schedule, messaging, channels, design, reporting, receipting, thank-you protocols.  We then bring strategies to build your base, raise gift size and frequency, and expand leadership giving.

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